Tis the time of year for great expectations – on the part of shoppers looking for bargain prices.
Be it pre-Black Friday, Black Friday week, or the day itself, not to mention Cyber Monday, with surely in time more marketing lures to come, there is an aura of ‘spend now, to save later’ in the air. This seems to be going on for an expanding time frame every year. (more…)
An item in the December issue of Psychology Today covers the arena of colours, which are not perceived the same universally, since many of us literally see them differently.
The article focuses on the daughter of a London florist, as such well acquainted with a wide palette from an early age, who has authored a book titled, “The Secret Lives of Color” (not British spelling, for some reason). The latter covers the history of seventy-five colours, including such obscure varieties as hematite and obsidian. (more…)
Anyone involved with building a successful business knows that it grows, or it founders. If increasing the pool of customers or sales does not occur each year, then the business will go downhill; no matter how effective one is, drop-offs inevitably occur with the current base, for a variety of reasons.
In the October issue of The Insurance & Investment Journal, the ‘advice’ column addresses the issue of staying on track with goals, with the carrot-on-a-stick of increasing results by as much as 500%. (more…)
When the laws of survival collide with the abandon of Halloween… (more…)
Today marks another of those calendar interventions we have come to know as a Friday the 13th.
While some pay little attention to the symbolic significance of this periodic occurrence, there are many who do. The fact that this is a year wherein it occurs the same month as Halloween adds some dimension to the spectre; forebodingly, it’s a superstitious lead-in to the history imbued time, combining fear and celebration at the end of October. (more…)
the watch of time 
The Untapped Insurance Market
The year-end issue of The Insurance & Investment Journal continues its core mandate of covering the inexorable evolution of these integral aspects of personal financial planning.
No matter what the product or service being offered, WIIFM (What’s in it for me?) is always paramount for the prospective buyer, or, put another way, the cost/benefit analysis needs to favour the latter part of the equation.
But what of products or services appealing to limited, niche markets? (more…)
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Behaviour & Relationships, Business Commentary, Humour, Social & political commentary, Social & political humour, Uncategorized
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