It seems the art of sending and getting greeting cards is a declining one, certainly insofar as customary paper manifestations. Hanging up fewer and fewer Christmas cards results in less decorative ambience than it once did.
I find that on-line access to services such as Hallmark e-cards (for a minimal annual fee) provides a key benefit missed by the traditional card, namely immediacy. (more…)
We intrinsically realize there is a process to making purchase decisions. If the purchase is small, especially a repeat, the procedure is rather narrow, straightforward; simplicity is magnified by convention. The more significant the product or service, wherein lacking expertise makes us more vulnerable to outside influences, the more elaborate the operation becomes. (more…)
Anyone who has made a presentation to groups more than once knows how important it is to project confidence, speak clearly with vocal variety, and use language appropriate to the circumstances. (Like in so many settings, first attempts often have a built-in mulligan.) These elements help to establish stage presence, evoke credibility, and ultimately enhance the likelihood of positive reception. (more…)
This is the time of year in our hemisphere when the weather at times, like now, can get quite hot.
Amazingly, year after year, weather ‘experts’ continue to feed a diatribe of trite warnings, like drinking plenty of liquids, using suntan lotion, and staying out of the sun during the heat of the day. These patently obvious comments are trotted out as if we are either too stupid to figure them out ourselves, or somehow have missed hearing them pronounced many times before. (more…)
More extensions of a booklet for consultants containing attention getting, and hopefully to some extent business generating, concepts; somewhat universal, but needing to be kept up-to-date…
- Travel dinner shows, allow dreams of bucket-list destinations to take centre stage, wherein the focus is on the destination, not the journey
- Golf pro clinics and tournament dinners, encourage a swinging time wherein any volatility issues apply personally, not to outside forces or events seeking positively spun explanations (more…)
I recently re-discovered a booklet for consultants containing oft-attention getting, and hopefully to some extent business generating, concepts. Some ideas seem universal, but need to be kept up-to-date…
- Charity events, should be selected in consideration of which services being supported might have personal relevance in the future
- Community gardens, come with a built-in implication of watching for what varieties and substances are being encouraged to grow (more…)