Creative commentary plus crafty composition

Archive for August, 2014

This Column Brought to You By…

The immutable groundswell of sponsorships in so many walks of life has few avenues unexplored.

With the historical outlets of the media, print seems to have dislodged content depth in favour of diversity of marketing appeals.  You can hardly take a breath on radio or television without it being sponsored by (fill in the advertiser) or one of their brethren.                                                                                                           (more…)

Memorable Quote # 9

nothing lasts forever

of that I’m sure

now you’ve made an offer

I’ll take some more (more…)

What’s the Code for ‘Future Health Care’?

There was an enlightening perspective in an article in August 2014 issue of The Insurance & Investment Journal illustrating how coded terminology remains a prominent tool of insurance marketing.    (more…)

Eight Items or More

This afternoon I and other few item grocery shoppers encountered the bane of the express check-out line, the shopper far exceeding the nominal maximum items. (more…)

Ticker Speed Headlines

It seems not that long ago that the only time you saw a ticker list of information across the bottom, or side, of a TV screen was when relaying stock market or related activity.  Stocks and other commodities current value was flashed in a continuous loop, in real time when available.  The loop would run, perhaps slower, perhaps (more…)

Memorable quote # 8

Remember when you were young, you shone like the sun, Shine on you crazy diamond.

Now there’s a look in your eyes, like black holes in the sky. Shine on you crazy diamond. (more…)

The Drive-In Experience Lives

Why is it that (more…)