Anyone with entrepreneurial experience, or at least spirit, can understand the vital role of target marketing. Efficient targeting helps reduce, if not efface, some expenses of time and dollars in getting goods or services delivered to consumers. Launching and building a successful enterprise continues to require some lucky timing and dedicated, hard work. However, in an everchanging environment, no matter what is being promoted, even successful approaches need review and updating. (more…)
An article in the November issue of Toastmaster magazine puts under a humourous light the normally unnerving experience of oneself under an evaluative microscope.
The author relates a traumatic instance of a job performance review. When he hears about the subjects he expects to be discussed, namely effective performance, efficient specializing, and exhibiting professionalism, what he hears his boss really talking about is ‘doing his job well x 3’. Focusing on strengths is still in vogue, but what used to be weaknesses are now potential improvements. (more…)
the watch of time 
‘Headlines Revisited’
There is a famous long-standing saying that ‘Those who do not learn from history are bound to repeat it’. Sadly, there is anecdotal and other evidence this is true.
When reflecting on this, many will tend to focus on larger, national and international episodes, some on personal experiences. It applies to instances of daily life, little events or communiqués which slip by in newspapers or on newscasts, subjects varying from actual life to advertising poseur. (more…)
Category:
Art of Communication, Business Commentary, Humour, Social & political commentary, Social & political humour, Uncategorized
Tagged with: