Anyone who has made a presentation to groups more than once knows how important it is to project confidence, speak clearly with vocal variety, and use language appropriate to the circumstances. (Like in so many settings, first attempts often have a built-in mulligan.) These elements help to establish stage presence, evoke credibility, and ultimately enhance the likelihood of positive reception. Read the rest of this entry »
Now Presenting
July 19, 2016
Creative Hot Weather Warnings
July 13, 2016
This is the time of year in our hemisphere when the weather at times, like now, can get quite hot.
Amazingly, year after year, weather ‘experts’ continue to feed a diatribe of trite warnings, like drinking plenty of liquids, using suntan lotion, and staying out of the sun during the heat of the day. These patently obvious comments are trotted out as if we are either too stupid to figure them out ourselves, or somehow have missed hearing them pronounced many times before. Read the rest of this entry »
Ten More ‘Ageless’ Marketing Ideas
July 10, 2016
More extensions of a booklet for consultants containing attention getting, and hopefully to some extent business generating, concepts; somewhat universal, but needing to be kept up-to-date…
- Travel dinner shows, allow dreams of bucket-list destinations to take centre stage, wherein the focus is on the destination, not the journey
- Golf pro clinics and tournament dinners, encourage a swinging time wherein any volatility issues apply personally, not to outside forces or events seeking positively spun explanations Read the rest of this entry »
Ten ‘Ageless’ Marketing Ideas
July 7, 2016
I recently re-discovered a booklet for consultants containing oft-attention getting, and hopefully to some extent business generating, concepts. Some ideas seem universal, but need to be kept up-to-date…
- Charity events, should be selected in consideration of which services being supported might have personal relevance in the future
- Community gardens, come with a built-in implication of watching for what varieties and substances are being encouraged to grow Read the rest of this entry »
Establishing Millennial Advisors
June 13, 2016
An article in the May edition of The Insurance & Investment Journal reminds me of one of the interesting evolutions in the financial advisory business, which I saw starting to impact the business before I left in late 2013.
Increasingly, younger people have been entering the fray with social media savvy, and to some extent incorporating this into their marketing. One young colleague in his twenties particularly exemplified this attitude. He was continuously using Facebook and Twitter to contact clients and market to prospects. This practice developing approach wasn’t a whisper in the old days. Read the rest of this entry »
the watch of time 
If They Can Do That…
A couple of days ago at a popular provincial park beach south of Belleville, Ontario, I saw for the first time police officers, in otherwise standard attire, riding along the edge of the beach on Segway bikes. It appears that I was far from alone insofar as this being a revelation, or at least a familiar site, as I witnessed a number of people having animated interchanges with the two officers (male and female), including an officer posing for a picture on the upright bike. Read the rest of this entry »
Category:
Humour, Social & political humour, Uncategorized
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