Creative commentary plus crafty composition

Archive for the ‘Financial commentary’ Category

Out-of-the-Box Niche Insurance

Reflective of certain realities of modern life, a heretofore little known niche market of insurance protection is gaining awareness among financial professionals.

An article in the current month edition of The Insurance & Investment Journal discusses how kidnap and ransom coverage is being offered by a limited number of international insurers. The appeal is described as “growing amongst singles and families from middle class to high net worth who might be at high risk if members are volunteering, traveling, living or working abroad in unstable or high risk countries”. (more…)

Future Finance

Key trends affecting the future of the financial industry in Canada concern five evolving areas, according to an article in the August issue of The Insurance & Investment Journal. As discussed in a major Chartered Financial Analyst conference held in Montreal in May, these concepts are identified as: robo-advice; big data; cyber-security risks; social media; and responsible investment.

Underlying these trends’ expanding roles is the belief that “Everyone wants more advice about their investments and that advice is very expensive”. (more…)

The Three-Step On-Line Process

We intrinsically realize there is a process to making purchase decisions. If the purchase is small, especially a repeat, the procedure is rather narrow, straightforward; simplicity is magnified by convention. The more significant the product or service, wherein lacking expertise makes us more vulnerable to outside influences, the more elaborate the operation becomes. (more…)

Ten More ‘Ageless’ Marketing Ideas

More extensions of a booklet for consultants containing attention getting, and hopefully to some extent business generating, concepts; somewhat universal, but needing to be kept up-to-date

  • Travel dinner shows, allow dreams of bucket-list destinations to take centre stage, wherein the focus is on the destination, not the journey
  • Golf pro clinics and tournament dinners, encourage a swinging time wherein any volatility issues apply personally, not to outside forces or events seeking positively spun explanations (more…)

Ten ‘Ageless’ Marketing Ideas

I recently re-discovered a booklet for consultants containing oft-attention getting, and hopefully to some extent business generating, concepts. Some ideas seem universal, but need to be kept up-to-date

  • Charity events, should be selected in consideration of which services being supported might have personal relevance in the future
  • Community gardens, come with a built-in implication of watching for what varieties and substances are being encouraged to grow (more…)

Establishing Millennial Advisors

An article in the May edition of The Insurance & Investment Journal reminds me of one of the interesting evolutions in the financial advisory business, which I saw starting to impact the business before I left in late 2013.

Increasingly, younger people have been entering the fray with social media savvy, and to some extent incorporating this into their marketing. One young colleague in his twenties particularly exemplified this attitude. He was continuously using Facebook and Twitter to contact clients and market to prospects. This practice developing approach wasn’t a whisper in the old days. (more…)

Successful Succession

One of the most important duties of anyone leaving a business which is intended to continue in some manner is succession planning. Especially if family run, or involving tangible goods, the process should be easier: there is familiarity, incentive, and more solid inventory to work with in valuation. However, in determining fair valuation of an intangible, service-oriented ‘book of business’, the process is more complicated and subject to interpretation. (more…)