the watch of time

The Three-Step On-Line Process

We intrinsically realize there is a process to making purchase decisions. If the purchase is small, especially a repeat, the procedure is rather narrow, straightforward; simplicity is magnified by convention. The more significant the product or service, wherein lacking expertise makes us more vulnerable to outside influences, the more elaborate the operation becomes. (more…)

Establishing Millennial Advisors

An article in the May edition of The Insurance & Investment Journal reminds me of one of the interesting evolutions in the financial advisory business, which I saw starting to impact the business before I left in late 2013.

Increasingly, younger people have been entering the fray with social media savvy, and to some extent incorporating this into their marketing. One young colleague in his twenties particularly exemplified this attitude. He was continuously using Facebook and Twitter to contact clients and market to prospects. This practice developing approach wasn’t a whisper in the old days. (more…)

Successful Succession

One of the most important duties of anyone leaving a business which is intended to continue in some manner is succession planning. Especially if family run, or involving tangible goods, the process should be easier: there is familiarity, incentive, and more solid inventory to work with in valuation. However, in determining fair valuation of an intangible, service-oriented ‘book of business’, the process is more complicated and subject to interpretation. (more…)