I recently re-discovered a booklet for consultants containing oft-attention getting, and hopefully to some extent business generating, concepts. Some ideas seem universal, but need to be kept up-to-date…
An article in the May edition of The Insurance & Investment Journal reminds me of one of the interesting evolutions in the financial advisory business, which I saw starting to impact the business before I left in late 2013.
Increasingly, younger people have been entering the fray with social media savvy, and to some extent incorporating this into their marketing. One young colleague in his twenties particularly exemplified this attitude. He was continuously using Facebook and Twitter to contact clients and market to prospects. This practice developing approach wasn’t a whisper in the old days. (more…)
For a long time, the most common expression featuring the word bucket was ‘kicking the bucket’. A somewhat humourous metaphor, it essentially serves as salve for the ominous image of the end of life.
In recent times, the bucket has been kicked over to a more positive, forward looking concept – albeit still relating to the end of one’s road – the ‘bucket list’. One suspects that longer life beyond work years has something to do with this growing popularity. (more…)
One of the most important duties of anyone leaving a business which is intended to continue in some manner is succession planning. Especially if family run, or involving tangible goods, the process should be easier: there is familiarity, incentive, and more solid inventory to work with in valuation. However, in determining fair valuation of an intangible, service-oriented ‘book of business’, the process is more complicated and subject to interpretation. (more…)
Anyone who takes writing seriously knows the importance and value of rewriting. A fresh perspective on something recently written will almost always allow for a more objective eye and ear to the words on the page. Indeed, one of the most valuable tips I’ve received as a writer is to speak the words aloud, as audible speech draws attention to rhythm issues not necessarily evident in a string of words which look good on the page.
In follow-up to a recent post, here are some additional tips about “Rewriting Your Life”, based on a series of short articles in the current edition of Psychology Today. (more…)
At our Toastmasters meeting yesterday, as chair my selected theme was ‘A Fork in the Road’.
Certainly the expression has a highly conceptual value, both literally, and widely as figurative, symbolic representation.
The primary reason I picked this as theme had to do with recognizing that a portion of the meeting would be devoted to an annual rite of a Toastmasters club, (more…)
It’s interesting how the length of a TV series season has evolved over the last 50 years. Into the 1960s, there were some with seasons of more than twenty-six episodes: Perry Mason, The Wild Wild West, and Lost in Space are three examples (all on CBS). Nowadays, depending on the network, a season usually varies between ten and twenty-two episodes, although certain shows at times have had more (Frasier being an example). But I digress… (more…)
the watch of time 
Ten More ‘Ageless’ Marketing Ideas
More extensions of a booklet for consultants containing attention getting, and hopefully to some extent business generating, concepts; somewhat universal, but needing to be kept up-to-date…
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Behaviour & Relationships, Financial commentary, Humour, Personal Development, Uncategorized
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