Creative commentary plus crafty composition

Time to call out the strategy reserves

  • Open a lemonade stand, and be your own best customer
  • Set up a nudist beach in your back yard
  • Listen exclusively to cool music
  • Immerse yourself in volunteer water level counting
  • Start up a ‘bobbing for popsicles’ contest
  • Spend more time looking for subliminal messages in ice cubes
  • Go on that long-delayed voyage to Antarctica
  • Set a new personal record for taste testing flavours of ice cream
  • Play an extended version of ‘hide in shade’
  • Go to an all-afternoon screening of the 1976 film 1900, the director’s cut

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